The French Manicure Makes A Comeback - Nail It! Magazine

The Many Faces Of The French Manicure...

No matter what your style, chances are there's a new and improved twist on the classic French manicure that's right up your alley. In addition to angular tips and tone on tone color schemes, Nail It! Magazine suggests trying a color blocking approach with pastel shades like the Zoya nail look featured at the Peter Som Spring 2013 runway show during
Mercedez-Benz Fashion Week.

"Fun shade combinations, like Zoya's crisp mint and creamsicle orange creation at Peter Som, feel remarkably fresh." - Nail It! Magazine 

The nail look featured two custom created nail shades: Zoya Nail Polish in Neely (mint) with a french tip of Zoya Sharon (LE Custom Color for Peter Som NYFW Spring 2013). To get the same look, use Zoya Nail Polish in Arizona as the creamsicle orange french tip. 


Is a classic look more your style? Nail It! Magazine Beauty Editors suggest a sparkling French twist like Anne Hathaway's mani at the London premiere of Les Misérables. To get the look, use a sheer pink base like Zoya Nail Polish in Melanie, and add a metallic tip (we suggest Zoya Nail Polish in Trixie) with a little extra bling!

ZOYA IS THE NEW COLOR OF FASHION! 
www.zoya.com

Beauty Launchpad Features Peter Som's Bold Beauty Look!

Pastel Overload - Peter Som S/S 2013

Beauty Launchpad features the "Women on the Verge" beauty look from the Peter Som runway show during Mercedez-Benz Fashion Week Spring/Summer 2013. From watercolor-like tresses to a rainbow of eye makeup combinations and color-blocked pointers, the all-over faded pastel beauty look was sophisticated, yet carefree and playful. 

Zoya Nail Polish collaborated with designer Peter Som to create three custom nail polish shades inspired by his collection - Zoya Jacqueline, Zoya Neely and Zoya Sharon*. See more about the mint and orangesicle french manicure look that came down the runway here.

*Limited Edition Item Now SOLD OUT - Use Zoya Nail Polish in Arizona to recreate the Peter Som French manicure nail look.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Fashion Magazine Canada Features Zoya Nail Polish!

Uptown With A Downtown Edge

Fashion Magazine Canada takes a closer look at the Peter Som beauty look during Mercedes-Benz Fashion Week (MBFW) Spring/Summer 2013, and features the custom Zoya Nail Polish shades used to create the fresh french manicure nail look!

"Giving the French manicure a cool-girl makeover, mint polish was topped off with a Creamsicle tip, using the custom shades blended for Zoya's Peter Som collection." - Fashion Magazine 

The Color Experts at Zoya Nail Polish worked with designer Peter Som to create three custom nail shades that were inspired by the colors and fabrics in his collection - Zoya Nail Polish in Neely, a minty opaque green, Zoya Nail Polish in Sharon, a creamsicle opaque orage, and Zoya Nail Polish in Jacqueline, an opaque magnolia nude cream. 

FOR A LIMITED TIME - ZOYA SHARON IS NOW AVAILABLE!
Now through 11:59pm EST, 03/06/13 - Get Zoya Sharon FREE* with any $20 purchase at www.zoya.com. *Exclusions apply, see full promo details here.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NAILS Magazine Features Zoya Nail Polish Custom Color Collaborations from NYFW!

Nail Trends from the Spring 2013 Fashion Week Runway...

Spring is sneaking up quickly, so now is the perfect time to start thinking about Spring nail polish trends! NAILS Magazine highlights the best of the best from the NYFW Runways featuring trendy two-toned french manicures with custom Zoya Nail Polish! 

"Zang Toi's French Riviera-inspired ollection featured three cutom ice princess shades by Zoya. Featured here is Julie, an icy cool lilac with micro diamond particles."

Get the look featured on the runway with Zoya Nail Polish in Julie with a french tip in Zoya Trixie.

"Zoya color expert Rebecca Isa created three custom shades for Peter Som." 

The runway look featured Zoya Nail Polish in Neely with a Zoya Sharon french tip. Learn how to get the look here. 
 


ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

New York Fashion Week - FW13: Zoya Nail Polish Schedule

Zoya Nail Polish and Treatments is proud to announce our continued involvement with the world of fashion and our official New York Fashion Week (NYFW FW13) and Mercedes Benz Fashion Week (MBFW FW13) Zoya Nail Care Provider Sponsorships. 

The color experts at Zoya have been working hard on custom color and looks for the fashion designers of NYFW and MBFW  - but we never polish and tell before a show, so keep an eye to this blog and the Zoya social media outlets (Facebook, Twitter, Instagram and Pinterest) for behind the scenes coverage and first looks at the backstage nail, hair and beauty looks from each show! It's going to be exciting and fun!

Look for our Zoya Nail Polish fashion hashtags!
#nailpolish #zoya #MBFW #NYFW #backstagebeauty #fashionweek

and make sure to keep tabs on Mercedes Benz Fashion Week happenings on twitter
https://twitter.com/MBFashionWeek

DIGITAL SHOW

Peter Som
Date: Wednesday, February 13th
Venue: Online Digital Show - By Invitation Only.
Show Time: 9AM
Manicurist: Sunshine Outing
Color: Zoya Nail Polish
Zoya Nail Polish Official Nail Care Sponsor

RUNWAY and PRESENTATION SHOWS

Timo Weiland (Women’s)
Date: Thursday, February 7th
Venue: MBFW Lincoln Center: STUDIO – Runway
Located between West 62nd and 65th Sts. (between Columbus and Amsterdam)
Show Time: 1PM
Manicurist: Sunshine Outing
Color: Zoya Nail Polish
Zoya Nail Polish Official Nail Care Sponsor


Chadwick Bell
Date: Friday, February 8th
Venue: Hotel Pennsylvania: Café’ Rouge
401 Seventh Avenue (15 Penn Plaza), New York, NY 10001
Show Time: 1:00PM
Manicurist: Cinnamon Bowser
Color: Zoya Nail Polish
Zoya Nail Polish Official Nail Care Sponsor

Alon Livne
Date: Saturday, February 9th
Venue: MBFW Lincoln Center: BOX – Presentation
Located between West 62nd and 65th Sts. (between Columbus and Amsterdam)
Show Time: 6:30PM
Manicurist: Sunshine Outing
Color: Zoya Nail Polish
Zoya Nail Polish Official Nail Care Sponsor

Rafael Cennamo
Date: Saturday, February 9th
Venue: MBFW Lincoln Center: BOX – Presentation
Located between West 62nd and 65th Sts. (between Columbus and Amsterdam)
Show Time: 2:30 – 3:30PM
Manicurist: Sunshine Outing
Color: Custom Zoya Nail Polish Color and Look
Zoya Nail Polish Official Nail Care Sponsor

Victor dE SOUZA NY
Date: Sunday, February 10th
Venue: The Strand NYC – Rooftop
33 West 37th St. New York, NY 10018
Show Time: 9PM
Manicurist: Cinnamon Bowser
Color: Zoya Nail Polish
Zoya Nail Polish Official Nail Care Sponsor

Hernan Lander
Date: Monday, February 11th
Venue: MBFW Lincoln Center: BOX – Presentation
Located between West 62nd and 65th Sts. (between Columbus and Amsterdam)
Show Time: 2:30PM
Manicurist: Sunshine Outing
Color: Zoya Nail Polish
Zoya Nail Polish Official Nail Care Sponsor

DL1961
Date: Monday, February 11th
Venue: MBFW Lincoln Center: Alice Tully Hall - Runway
Located between West 62nd and 65th Sts. (between Columbus and Amsterdam)
Show Time: 4PM
Manicurist: Kristina Konarski (Ford Artists) for Zoya Nail Polish
Color: Zoya Nail Polish

Zang Toi
Date: Wednesday, February 13th
Venue: MBFW Lincoln Center: STAGE – Runway
Located between West 62nd and 65th Sts. (between Columbus and Amsterdam)
Show Time: 7PM
Manicurist: Cinnamon Bowser
Color: Custom Zoya Nail Polish Color and Look
Zoya Nail Polish Official Nail Care Sponsor

ZOYA IS THE NEW COLOR OF FASHION!
find it at zoya.com

First Look: Zoya Blu from the Spring 2013 Lovely Collection!

BEAUTY IS A LOVELY STATE OF MIND

Spring is awash in six soft and lovely new Zoya shades including three dewy metallics and three fresh blooms of cream. Poetic in nature, this collection is sure to capture the beauty of the season like no other.

Here's your first look at Zoya Nail Polish in Blu. 
Full coverage, lucky hyacinth blue cream.

Ultra long-wearing, glossy nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Available First Week in January
$8.00 ea. (US)

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

First Look: Zoya Neely from the Spring 2013 Lovely Collection!

BEAUTY IS A LOVELY STATE OF MIND

Spring is awash in six soft and lovely new Zoya shades including three dewy metallics and three fresh blooms of cream. Poetic in nature, this collection is sure to capture the beauty of the season like no other.

Here's your first look at Zoya Nail Polish in Neely.
Earliest Spring Green Cream - Full Coverage (Originally designed for Peter Som/SS13). 

Ultra long-wearing, glossy nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Available First Week in January
$8.00 ea. (US)

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

First Look: Zoya Jacqueline from the Spring 2013 Lovely Collection!

BEAUTY IS A LOVELY STATE OF MIND

Spring is awash in six soft and lovely new Zoya shades including three dewy metallics and three fresh blooms of cream. Poetic in nature, this collection is sure to capture the beauty of the season like no other.

Here's your first look at Zoya Nail Polish in Jacqueline.
Perfect Magnolia Nude Cream - Full Coverage (Originally designed for Peter Som/SS13) 

Ultra long-wearing, glossy nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Available NOW!
$8.00 ea. (US)

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Zoya Lovely – Spring 2013 Nail Polish Collection

Announcing Zoya Lovely – Spring 2013 Nail Polish Collection

Zoya Lovely
Beauty is a lovely state of mind...

Lovely, just LOVELY!
Spring is awash in six soft and lovely new Zoya shades including three dewy metallics and three fresh blooms of cream. Poetic in nature, this collection is sure to capture the beauty of the season like no other....

•     Piaf (ZP652) - Fresh Forsythia Yellow Metallic - Full Coverage (Originally designed for Fashion Designer Zang Toi)
•     GeiGei (ZP651) - Blushing Cherry Blossom Pink Metallic - Full Coverage (Originally designed for Zang Toi/SS13).
•     Julie (ZP650) - Soft Wisteria Purple Metallic - Full Coverage (Originally designed for Zang Toi/SS13).
•     Blu (ZP653) - Lucky Hyacinth Blue Cream - Full Coverage
•     Neely (ZP655) - Earliest Spring Green Cream - Full Coverage (Originally designed for Peter Som/SS13).
•     Jacqueline (ZP654) - Perfect Magnolia Nude Cream - Full Coverage (Originally designed for Peter Som/SS13)

Shipping January 01, 2013

Ultra long-wearing, nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Zoya Lovely $8 (US)

Stay tuned on Twitter (@Zoyanailpolish) and Facebook for release date updates.

Hashtags: #ZoyaLovely and #nailpolish.

ZOYA IS THE NEW COLOR OF FASHION!

www.zoya.com

Backstage at NYFW SS 2013 Peter Som with American Salon Magazine

Pretty in Pastel...

America Salon Magazine goes behind the scenes at the Peter Som Spring 2013 Runway show during NYFW to cover what major trends we can expect to see for the Spring season. Models rocked hair, makeup and nail looks in a modern, muted pastel palette which gave an edgy, yet sophisticated feel to their look...

"For the nails Zoya designed a limited edition collection that perfectly reflects the Women on The Verge look that evokes the feeling of Valley of the Dolls, movie and book, with three pastel colors: Neely, a fully opaque mint, Jacqueline a perfectly balanced opaque nude cream and Sharon a creamsicle orange."
American Salon

To see entire beauty look, uncover the Valley of the Dolls connection and read the entire article, click here.

ZOYA IS THE NEW COLOR OF FASHION!

www.zoya.com

Zoya Limited Edition Peter Som Trio Swatches and Water Marble...

Cosmetic Sanctuary swatches the LE Peter Som Trio from NYFW Spring 2013* and creates a cool water marble nail look with the chic new colors...
 
"Now part of why I was itching to marble these was because I knew Sharon would really pop against Neely and Jacqueline, and I was right!  I loved the outcome of this!"

Click here for the full review and additional pictures from Cosmetic Sanctuary!

*The LE Custom Trio for Peter Som is now SOLD OUT - see the Peter Som page at www.zoya.com (click here) for more information about the custom collaboration and inspiration behind the colors. 

ZOYA IS THE NEW COLOR OF FASHION!

www.zoya.com

Modern Salon Online Features Custom Nail Color for Peter Som!

It's all about nail color...

The beauty look at Peter Som NYFW SS 2013 was dominated by pops of pastel shades, including a fresh new color combination for a traditional look on the nail. 

ModernSalon.com features the Zoya Nail Polish Custom Color Collaboration with fashion designer Peter Som, a trio consisting of three Limited Edition Custom Nail Polish Shades (Now Sold Out) specifically designed to coordinate with the collection - Zoya Nail Polish in Jacqueline (creamy opaque nude), Zoya Neely (soft mint green) and Zoya Sharon (creamsicle orange).



See Zoya Color Expert Rebecca Isa report on the runway look below, where models wore a
base of Neely with a Sharon tip for a modern twist on the classic french manicure.


ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Peter Som's Custom Nail Polish by Zoya Featured on Glamour.com

How to Pull Off Pastel... Nails!

On Friday, September 9th, Peter Som debuted his Spring/Summer 2013 Collection featuring playful pastel accents in the hair, makeup and nail looks. 

Zoya Nail Polish Collaborated with Fashion Designer Peter Som for yet another season of custom color for the show.

 

The spring-ready custom nail polish trio featured on

The Girls in the Beauty Department, was made up of three sorbet shades Zoya Jacqueline, a creamy opaque nude, Neely, a full coverage creamy mint, and Sharon, a full coverage creamsicle orange.

"The makeup and nails were also colorful, young, and fun. A mint and orange French mani by Zoya was so spring-appropriate. I've added the actual polish colors to this pic so you can see." 

*The custom nail polish trio for Peter Som is now SOLD OUT.

Did you know that the names of the custom nail polish shades were inspired by the Valley of the Dolls? Jacqueline is named after the author of the book, Jacqueline Susann, Neely is named for the character played by Patty Duke in the 1967 movie, and Sharon is named after Sharon Tate who also starred in the movie.  

 

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Leiweb Italy features Zoya Peter Som colors

Peter Som per Zoya

featured on leiweb, Italy.

Translation by Google Translate...

Enamels from the catwalk

The enamel has earned the title of fashion and accessory designers who say they are large, in collaboration with the cosmetic brand, they started creating their vernis à ongles. And since the dictates of the big screen is the same we can not conclude that cha this season the focus will be at your fingertips

Inspired by winter palette instead of Peter Som for Zoya, who drew his shades from the fashion show next winter. Already sold out overseas this mini collection revolves around three colors: Audrey (no longer available), Evvie and Katherine. The first was born from a need of the designer: "Peter wanted a rose that is not synonymous with white," said the Zoya color designer Rebecca Isa that has created a creamy pink seen on the show on the hands of the models. Evvie, a dark green undergrowth, has painted her toenails instead of the mannequin because, according to Peter, "this year is all about the balance between opposites." The last color, which was not seen on the catwalk but who draws the shades of the fabrics, is the most unexpected. Despite the classic bright and dark eggplant hue, Katherine was thinking more like a top coat, nail polish to pass once: "It 's like a lip gloss, nail only." Rumors tell us that these two shades (Evvie and Katherine) overseas will be proposed again in Zoya's winter collection, so do not miss fatevele!

Zoya Nail Polish NYFW 2012 Gloss Collection Swatches!

The NEW Fall 2012 Collections (Designer, Diva and Gloss) are packed full of high fashion, couture color that will keep your tips and toes right on trend for the upcoming Fall 2012 season!

The incredibly shiny jelly nail polish shades from the NYFW 2012 Gloss Collection are inspired by backstage beauties, talented designers, runways and VIP fashion events. The jelly gloss formula can
be worn alone or layered to create an endless variety of custom colors and effects!

 





Zoya Nail Polish in Katherine is a sheer, dark red-toned aubergine that made its debut as part of a custom trio created for Fashion Designer Peter Som at NYFW Fall-Winter 2012. Learn more about the inspiration behind the color here. 

 
Introducing the beautiful Zoya Nail Polish in Paloma! A sheer fuchsia-berry jelly formula that amps up the vibrancy of any color you layer it over. 

The third shade in the Gloss Collection is Zoya Nail Polish in Frida - a sheer, dark, warm-toned teal blue. Wear alone for a translucent tint of teal or layer over any color to transition into Fall!

*Each of the pictures shown above features three coats of toxin-free, vegan friendly Zoya Nail Polish color! 

THE NYFW 2012 DESIGNER, DIVA AND GLOSS COLLECTIONS WILL BE AVAILABLE MID JULY, 2012

Zoya is the new color of Fashion!

www.zoya.com

 

Zoya Nail Polish NYFW 2012 Designer Collection Swatches!

The NEW Fall 2012 Collections (Designer, Diva and Gloss) are packed full of high fashion, couture color that will keep your tips and toes right on trend for the upcoming Fall 2012 season!

The full-coverage, creamy nail polish shades from the NYFW 2012 Designer Collection are inspired by backstage beauties, talented designers, runways and VIP fashion events...

 
First up in the collection is Zoya Nail Polish in Rekha - a classic, perfectly balanced blood red cream that made its debut as a custom created shade for Fashion Designer Bibhu Mohapatra at NYFW Fall-Winter 2012. Learn more about the show and inspiration behind this color here.

Here's a look at Zoya Nail Polish in Toni. This purple toned warm raisin-wine cream is perfect for anyone who loves deep, vampy hues.



















Zoya Nail Polish in Monica is the perfect shade for a bold, dramatic nail look. A dark, soft blue-toned purple with a glossy cream finish that is packed full of color!






 












 

Have you ever seen anything like Zoya Nail Polish in Natty?! We didn't think so... this smoky deep steel blue with an opaque cream finish is a unique and alluring Fall color.

Introduced at the Peter Som NYFW Fall-Winter 2012 runway show, Zoya Nail Polish in Evvie made quite the impact. A dark smoky eucalyptus cream is a chic and high fashion alternative for Fall. Learn more about the inspiration behind this color here.
















Last but not least is the deep, smoldering and sultry Zoya Nail Polish in Noot. Noot is a very dark grey cream with strong blue-green undertones. Simply irresistible!

*Each of the pictures shown above features two coats of toxin-free, vegan friendly Zoya Nail Polish color!


 

THE NYFW 2012 DESIGNER, DIVA AND GLOSS COLLECTIONS WILL BE AVAILABLE MID JULY, 2012

Zoya is the new color of Fashion!

www.zoya.com

 

Score Zoya Nail Polish in Evvie on Allure Magazine Online!

Allure Magazine has something special
in store for Zoya Evvie lovers next month...

Zoya Nail Polish in Evvie is a sultry, smoky, eucalyptus cream that debuted at New York Fashion Week Fall/Winter 2012. Custom designed (along with Zoya Katherine and Zoya Audrey) as part of a Limited Edition trio for Peter Som's Fall Runway Show, this shade was a chic accent on models' toes. The custom created trio was a huge hit on and off the runway, selling out in record time!

If you couldn't get your hands on the LE trio or have been itching to get another bottle of Zoya Evvie since, now's your chance to get one FREE! Mark your calendar... the first 500 Allure readers to sign up at 12pm EDT, July 10th will be lucky enough to take one of these pretties home! 

Log on to allure.com/go/free-stuff for further details.

Learn more about the Limited Edition Collection featured at the NYFW FW12 Peter Som runway show here.  

Zoya is the new color of Fashion!
www.zoya.com

leiweb (IT) covers Zoya on the catwalk at Peter Som for Fall 2012

Italy's beauty experts take note of Zoya Nail Polish on the catwalk of top fashion designer Peter Som during his Fall 2012 runway presentation in New York.

Zoya's creative team worked directly with Peter Som to create three amazing limited edition (LE) custom shades for the show; Zoya Evvie (a smoky evergreen cream), Zoya Audrey (a semi sheer pink), and Katherine (an aubergine nail gloss).

Google Translation of the recent Leiweb Magazine article into English from Italian below (excuse any mistakes please)...

Inspired by winter palette instead of Peter Som for Zoya, who drew his shades from the fashion show next winter. Already sold out overseas this mini collection revolves around three colors: Audrey, Envy and Katharine. The first was born from a need of the designer: "Peter wanted a rose that is not synonymous with white," said the Zoya color designer Rebecca Isa that has created a creamy pink seen on the show on the hands of the models. Envy, a dark green undergrowth, has painted her toenails instead of the mannequin because, according to Peter, "this year is all about the balance between opposites." The last color, which was not seen on the catwalk but who draws the shades of the fabrics, is the most unexpected. Despite the classic bright and dark eggplant hue, Katharine was thinking more like a top coat, nail polish to pass once: "It 's like a lip gloss, nail only." Rumors tell us that these shades may be proposed again...

Zoya is the new color of Fashion!

www.zoya.com

Zoya Nail Polish NYFW Collaborations Featured in Nail Pro Magazine

Nail Pro Magazine goes crazy for custom color! 
 
In this month's issue, nail experts talk polish trends for Fall 2012 in "The Nails of New York Fashion Week" feature. 

"With less emphasis on detailed nail art and more on carefully calibrated color, the nails seen at Fall 2012 Mercedes Benz New York Fashion Week are next season's hottest accesories."

Carefully calibrated color was indeed the name of the game this season for the Zoya Color Experts. Exclusive custom color collaborations with designers Bibhu Mohapatra and Peter Som were specifically noted in the feature as creating "tons of buzz".     

Straight from the runway onto your nails. Zoya Nail Polish is committed to creating healthy, long-wearing and fashion forward colors each season.

Zoya is the new color of Fashion!

www.zoya.com