WWD Features Zoya Color Expert Rebecca Isa Backstage at NYFW

Women's Wear Daily editor Belisa Silva covers backstage at the Zang Toi F/W 2013 runway show during New York Fashion Week (NYFW) - see Zoya Nail Polish featured! Zoya Color Expert, Rebecca Isa, elaborates on the nail look and custom Zoya Nail Polish color collaboration for Zang Toi...

“The iridescence of the shades actually mimic the sheen of the fabrics,” said Rebecca Isa, Zoya’s color designer, adding that the polishes featured “liquid crystal color run,” described as a “subtle, refined” holographic effect. Swarovski Elements, in coordinated shades, were placed atop the nail to finish off the look. “It’s meant to be over the top,” said Isa." - Belisa Silva

See the entire backstage coverage from WWD here. 

ZOYA IS THE NEW COLOR OF FASHION! 
www.zoya.com 

New Day Cleveland Talks Spring 2013 Nail Polish Trends With Zoya

Fox 8's New Day Cleveland Gets a Color Makeover!

Zoya Color Expert, Rebecca Isa, shows what to expect in the world of nail polish this upcoming season. Indulge in the softer side of Spring with the Zoya Lovely Collection - a set of 6 wearable, pastel shades. For those looking to try something a little more daring, texture is the way to go. The Zoya PixieDust Collection features 6 sophisticated, sugary shades in the innovative textured, matte and sparkling PixieDust formula.

Let's not forget the Award-Winning Zoya Remove+! Recently named a Best in Beauty Winner by Allure Magazine, the 3-in-1 formula acts as a nail polish remover, nail prep and moisturizer. Get longer lasting results, without dehydrating your nails!

*All Zoya Nail Polish and Treatments are BIG5FREE - meaning they do not contain harmful chemicals such as formaldehyde, formaldehyde resin, toluene, DBP and camphor. Zoya Nail Polish is dedicated to creating the most fashion-forward and long lasting colors, in a healthy formula!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Modern Salon Online Features Custom Nail Color for Peter Som!

It's all about nail color...

The beauty look at Peter Som NYFW SS 2013 was dominated by pops of pastel shades, including a fresh new color combination for a traditional look on the nail. 

ModernSalon.com features the Zoya Nail Polish Custom Color Collaboration with fashion designer Peter Som, a trio consisting of three Limited Edition Custom Nail Polish Shades (Now Sold Out) specifically designed to coordinate with the collection - Zoya Nail Polish in Jacqueline (creamy opaque nude), Zoya Neely (soft mint green) and Zoya Sharon (creamsicle orange).



See Zoya Color Expert Rebecca Isa report on the runway look below, where models wore a
base of Neely with a Sharon tip for a modern twist on the classic french manicure.


ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NailPro Gets to Know Zoya Color Expert Rebecca Isa...

The brains behind all the beautiful Zoya Nail Polish colors! 

In the August issue of Nail Pro Magazine, beauty editors interview Rebecca Isa, color expert, designer and visionary for Zoya Nail Polish. Isa leads the way in the industry with her ability to spot trends, create unique, fashion forward colors and deliver on what customers are asking for.

Here are a few excerpts from the article: 

What was your first job in the industry?

Working as a part-timer for Glemby. It was in a department store where they had a salon upstairs and a cosmetics counter downstairs. We were trained as makeup artists and had to make sales and makeover goals. I had to really look at my clients and help them discover shades and products that complemented both their features and their lifestyles.  

I can't discuss nails without...

Talking about color trends and what people want from their polish. I love creating new shades and hearing people say "Yes! I can finally wear that color." I really enjoy sneaking onto our Twitter and Facebook pages and chatting with people who love it just as much as me. No judgment, just fun with nail polish.  

See the complete selection of Zoya Nail Polish color on zoya.com. Over 300 high fashion, long wearing shades free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Zoya is the new color of Fashion!
www.zoya.com