White Haute - the pure white nail polish look of right now!

White Haute Nails

Are you dreaming of a flawless, pure white graphic looking nail?

Shown: Zoya Nail Polish in Purity

Armed with the perfect, full-coverage, white nail polish, Zoya Purity, we reached out to celebrity, editorial manicurist Sunshine Outing for her insider application secrets.
 

Zoya White Nail Polish: Purity is the perfect opaque white!

Always clean and prep the nail surface with Zoya Remove + to start.

Next, create a perfectly smooth surface using a ridge filling, milky base coat like Zoya Get Even. Make sure to “Let it dry completely”, says Outing, before starting your color application. 

When it comes to white or pastel full coverage color, the biggest secret is to be patient and not to “go back in and overwork it”. It's also important to make sure the color you select is an opaque White Nail Polish, like Zoya Purity, and not a sheer. Start with a thin first coat and don’t worry about streaks, “just get it on”. The second coat should be slightly thicker and cover the entire nail. After the second coat is on, Outing looks for any streaks or imperfections and adds a “very, very thin” final layer of polish if needed.

Allow color to briefly dry and then follow immediately with a protective top coat. The top coat, Zoya Armor, will not only apply a glossy finish but also assist in bonding the layers of nail polish together for that professionally manicured nail look.

After the initial application, Outing recommends reapplying a daily dose of topcoat for chip-free, glossy perfection.

INSIDER PRO MANICURE TIP: For a slender looking nail, manicurist Sunshine Outing suggests not covering all the way to the sides as way to create nails that look slender and sleek.

ZOYA IS THE NEW COLOR OF FASHION!
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Happy Valentine's Day From Zoya Nail Polish!

Love at first sight...

Head over heels for this nail art look? Work / Play / Polish used Zoya Nail Polish in Carmen, Zoya Ali and Zoya Sweet to create the funky, striped Valentine's Day manicure. Want to recreate this look or are simply smitten over these soul mate shades? Here's a Valentine's Day present for YOU! 
 
NOW through 11:59pm EST, 02/27/13 get Zoya Nail Polish in Carmen, Ali and Sweet FREE* with any purchase of $25 or more!  

Code: VDAY13



How it works
1. Add $25 or more of Zoya, Qtica or Qtica Smart Spa products to your shopping bag.

2. Enter Code VDAY13 into the coupon code field in cart and press "Apply Code". (Carmen, Ali & Sweet will automatically be added to the bag) 

3. Complete check-out, review and submit order.

To see a full tutorial on how to get the look shown above, visit Work / Play / Polish here. 

* Terms and Conditions 
Shipping & Processing Fees apply. Valid online at www.zoya.com 02/14/13 through 11:59pm EST, 02/27/2013. Continental US only. Not valid in conjunction with other coupons, codes or promotions. Returns or exchanges of promotional items not permitted. Art of Beauty is not responsible for incorrect addresses, credit card entry errors or errors associated with declined credit cards . Code must be entered at the time of purchase. Limit 1 promotional order per account.

ZOYA IS THE NEW COLOR OF FASHION! 
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Holiday Inspiration by Zoya Nail Polish - Reindeer Nail Art

Let Your Holiday Manicure Shine Bright With This Reindeer Accent Nail!

Feeling festive? Try a fun accent nail design for a quick and easy way to show your holiday spirit.  

Get the Look:
Background shade: Zoya Trixie 
Reindeer Face: Zoya Nail Polish in Dea 
Antlers: Zoya Nail Polish in Nina
Eyes: Zoya Purity and Zoya Raven
Nose: Zoya Kissy layered over Rekha
Manicure Color: Zoya Nail Polish in Logan

Inspired? Share your holiday nail looks with Zoya Nail Polish on Facebook, Twitter, Instagram and Pinterest!

ZOYA IS THE NEW COLOR OF FASHION!
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Zoya Nail Polish Holiday Nail Look Inspiration!

 



Festive Polka Dots
To get this look, swipe 2 coats of Zoya Nail Polish Purity over the entire nail. Then, alternate polka dots with Zoya Logan (green) & Zoya Blaze (red).

Reverse French Manicure 
An easy look that can be tailored to any holiday by simply changing color. Here, Zoya Nail Polish in Song and Zoya Trixie were paired for a sophisticated, yet wintery manicure. 

Holiday Half Moon
The possibilities are endless! Use any combination of color to create your own Holiday Half Moon Mani. This look features Zoya Nail Polish in Blaze with a Zoya Purity half moon and Trixie accent. 

Simple Snowflake Nail Art
Add a wintery accent to any nail look - After a base of Zoya Nail Polish in Purity (two coats) is completely dry, use a nail art brush to create a vertical, horizontal and two diagonal lines on the nail to create the structure of the snowflake with Zoya Kristen. Then, add a few more strokes of Kristen to create the snowflake details. Don't forget a touch of Zoya Trixie to add just the right amount of iciness! 

Christmas Tree Tips
This easy dot Christmas tree features Zoya Nail Polish in Logan, Blaze, Aurora, Ziv and Rina over a Zoya Purity base. Tip: Dot the very top and sides of the tree first, then fill in the triangle decorating with any Zoya Nail Polish shades you please!  

Sugarplum Purple Gradient 
Giver digits an enchanting dusted look with a gradient of Zoya Nail Polish in Carly (base), Zoya Aurora (middle) & Zoya Trixie (tip).



ZOYA IS THE NEW COLOR OF FASHION!
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Zoya Gilty Pleasures Review and Swatches from Captivating Claws

 

Gilded Nails For The Holidays...

Captivating Claws swatches and reviews the luxury Zoya Gilty Pleasures Holiday Gift Set*, featuring the Gilty 18k Real Gold Leaf Flake Top Coat. Captivating Claws layers Gilty over Zoya Nail Polish in Purity and Raven (included in the gift set), as well as festive holiday shades Zoya Holly and Sarah.

"I just love this combo and I'm really not even a huge fan of greens!  This is my favorite combo I've seen so far!  I really think Gilty looks amazing over Holly!  By the time I used Gilty for the third time, I was able to disperse the flakes more evenly with just one coat.  Love, love, love Gilty + Holly!!  I'll wear these two again for sure!" 
- Captivating Claws

See the entire review and additional swatches from Captivating Claws here.  

*Available online at www.zoya.com for a limited time only, while supplies last.

ZOYA IS THE NEW COLOR OF FASHION!
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Zoya Nail Polish Explosion - Work / Play / Polish

Pointers that pack a punch...

Work / Play / Polish executes a nail art look that seriously makes and impact - the explosion mani! If you have the urge to yell POW! BAM! or KA-BOOM! while checking out these pictures, don't worry - we did too.

"I used all Zoya polish, starting with two coats of Ibiza. Ibiza is like the perfect vampy blue. It’s like shimmering ink…very pigmented and almost a one coater. It’s a great alternative to black. Check out this awesomeness." - work / play / polish

Zoya Nail Polish in Ibiza, Zoya Purity and Zoya Katy were all used for this fabulous look. See step-by-step instructions with additional pictures here.

ZOYA IS THE NEW COLOR OF FASHION!

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Gilty Pleasures - How to Wear the Real 18K Gold Leaf Topcoat!

Gilty 

18k Real Gold Leaf Topcoat

Got GOLD Nail Polish? Here’s how to wear it! 

The 18k Real Gold Flake Top Coat adds a touch of class to any manicure! Wear alone for a subtle, sophisticated look or layered over any of your favorite Zoya Nail Polish shades as a luxurious accent. For an ultra-glamorous feel, apply two coats of the 18k Gold Leaf Flake. To extend the wear and enhance the shine of the gilded flakes, it is recommended to finish the look with a layer of Armor Topcoat. 

*Zoya Nail Polish in Rekha (Top) and Natty (Bottom) shown here.

Looking for more Gilty Looks? Find additional gilded combinations on the Gilty Pleasures 18k Real Gold Leaf Topcoat - Zoya Looks page.  For a stand-out nail look, layer the gilded flakes over a deep shade OR for an elegant, subtle effect layer the topcoat over a lighter nail shade. The choice is yours - create your signature 18k look today! 

Zoya Gilty is part of the extremely Limited Edition (LE) Gilty Pleasures Luxury Velvet Gift Box. Pre-Order NOW!
Available online only, while supplies last.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com