Below is a preview of their Women's Active Trends Spring/Summer 2015. For the full report, go to the following site here.
WOMEN'S ACTIVE TRENDS
SPRING/SUMMER 2015
Move over runway, and step your game up contemporary, activewear has found its potential and it's here to compete. As forecasted by Fashion Snoops, we are entering a unique era of style. A new outlook in wardrobe and routines is spearheaded by the Millennials who seamlessly fuse active influences with everyday wear. Being the first generation to grow up with technology, they have the keys to the creative city that was once only open to locals. Now there's opportunity to seek out tech-specific textiles, rioting color palettes, modern aesthetics, street utility details, and new subcultures.
DIGITAL SKIN welcomes a new age of mankind, where technology is used to enhance nature-- improving, healing or even literally becoming one with the human body. 3D materials provide the body with protection and repair, while fabrics block UV rays, wick moisture and foster healthier skin. Compression inserts are incorporated to elevate core function, optimize or recover muscle use and improve the posture. Colors play between the natural and the man-made, with rubbery matte neutrals, glassy blue-greens and greys and high-shine finishes. Modern and sleek shapes are influenced by the sci-fi realm, centering around a body conscious fit, with streamlined details and out-of-this-world textures. Yes, it's high tech used like we've only ever imaged, but still everything remains rooted within nature; nothing feels overly synthetic or cold. At the heart of DIGITAL SKIN lies scientific innovation---a challenge to break boundaries, all to benefit the active body.
CANDYLAND welcomes a rush of contagious energy, injecting high voltage vibes into the activewear world as never seen before. While this feeling of carefree whimsy will surely continue for seasons to come, it is positively exploding into Spring 2015. The focus is on surfer girls from Bondi Beach to the Hawaiian Pipeline, mixed with the humor and dreaminess of the Harajuku street style movement, inspiring designs that put the fun into function. Materials range from foamy neoprenes and super slick spandex, to classic comfy favorites like heavy cotton fleece and reverse terry weaves. Silhouettes mostly stick to classic shapes, we do see an exaggeration in proportion (both oversized and shrunken), while the rash guard, sporty bustier and baggy sweatpants are favorite features. Basics are refreshed with new materials, chunky colorblocks and a healthy dose of humor. Playfully sweet and silly graphics will be the season's signature, while a palette of acid hues, both pop and pastel shades, are impossible to ignore.
